How do I write SEO-friendly infographics?

How do I write SEO-friendly infographics?. 
An infographic is the presentation of information or data in a visual way. Its name sums it up — info + graphic. Infographics get shared more, viewed more, and loved more than most other content types. They are a powerful way to get your information out there in an explosively visual format. One study found that infographics were liked and shared on social media up to three times more often than other content. The viral potential is there.

How to do it

If you have a graphic designer in your professional network, tap him or her to make an infographic for you. Some graphic artists specialize in infographics. If you have it in your budget, you can use a service like Infographics typically start at $1,000.

When to use it

Infographics are perfect for communicating almost any idea or concept. Data, research, statistics, and findings work especially well.

Social media sites are always great platforms to spread your infographics and make them go viral. The more people are engaging, the more backlinks you will get.

2. Optimize the Content Format

“Attractive” is not the only standard. At the mean time you should keep the content format optimized for search engine. For example, it has to begin with a suitable heading that summarizes what the infographic is talking about.

Below the title it’s better to have a few lines of short description. The body of the infographics often goes into a few sections which has subtitle, text description and image for each section. You don’t have to strictly follow this structure but at least it can’t be in a mess.

3. Add Appropriate Alt Text

As infographic often comes as a big image, you need to tag the image with a proper alt text so that Google can crawl to it according to the text. Make sure the alt text is accurate. If you have chopped the infographic into sections on a web page, then you need to add alt text to each separate image.

4. Make Your Infographics Readable for Bots if Possible

It’s always easy to upload your infographic as a big image. However it’s better to make an Html version if possible. The image version and code version make different effects. Image version is easy to be published and promoted on image-based social media such as Pinterest, Google+, or Instagram, while the code version suits for text-based websites, such as blogs, article posts and so on.

The Html version can be recognized by search engine easier and faster than the image version, as the text is coded and can be read by search engine bots. However, the Html style might be limited on the attractiveness of the design.

5. Create a Embed Code for others to Share

Create an embed code will help people not only share on the social networks, but also share on their own websites. “Embed Code” is a snippet of html code that allows people to show an infographic on their own web pages only by copying and pasting the code.

If others embed your infographics on their website with the embed code, it will help you get backlinks. Use the Open Graph Meta data to ensure that your infographics are loaded with rich object, such as the title, thumbnail, description and so on.


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